I'm Nicole Turner

I’m a small town girl, podcaster, designer, multiple-hat wearer, Jesus-follower, and wildly imperfect wife + mama. I have an obsession with coffee and helping ambitious women pursue their dreams while prioritizing their values + wellbeing. I’ve been keepin’ it real since 1988. 

Here's the #1 thing I want you to know:
I am here to support YOU.

If you are an ambitious woman like me who…


  • is trying to juggle #allthethings
  • wants something more than the mere survival of life, motherhood, and business ownership
  • wants to thrive and be intentional in your day to day journey so you can be fully present
  • wants to be filled with grace, joy, and peace


You want to make an positive impact on those around you and maybe even bigger – a Kingdom impact. You try to be that woman. You try to be the best mom/wife/follower of Jesus/friend/sister/homemaker/employee/business owner – everything, to everyone.

But, it often feels exhausting. Overwhelming. Impossible.

The stress, guilt and overwhelm casts a cloud on your life that makes you feel stuck… enslaved to those dumb expectations and labels that never seem to go away, no matter how hard you try.

Meanwhile, each day is passing.

Time is flying by.

And when you slow down for a second to try to catch your breath and think about your life, you have this sinking feeling deep down that you’re missing some of the very best stuff:

  • Joy in this precious time with your quickly growing kids
  • A passionate, connected marriage or relationship
  • The things that mean the most to you


You’re tired of the unrelenting expectations and that nagging guilty feeling like you’re not being the best version of yourself you know yourself to be.

Does all this sound like I’m reading your mind?
Nope. I’m just describing myself a few years ago.

I was given the opportunity and blessing of becoming a mom x3 while also being an extremely ambitious woman. But I was in an extremely unhealthy season of my life. My first marriage had fallen apart, I was lost, broken, and crushed by the stigmas, expectations, and lack of freedom in my life.

 The overwhelm, expectations, and exhaustion that came with being a newly single mom took me by surprise. I felt like I was back at square one, only now with two kids who relied on me for everything. I didn’t know who I was or what I truly wanted out of life. 

Talk about a huge wake-up call.

The day came where I had to face it. I gave myself two ultimatums – face the challenge and be the mom my sons needed (and deserved) and the woman I knew I could be or continue on the path of complete overwhelm and continue to numb all the feelings of guilt, inadequacy, and anxiety.

I was in complete survival mode at the mercy of my new life, stuck and lacking purpose + intention in my life.

At that point, I made a promise. 

I swore to never go back to that lost person and let her guide me aimlessly through life. I vowed to thrive instead of just survive. 

I dove headfirst into growing, healing, and being present and intentional in my life.

I took charge. An abundant life is my birthright and I moved the limiting beliefs and negative mindsets out of the way and took hold of it.

And you know what happened?!

I became more myself. 

I stopped letting my brokenness hold me back, instead, I aligned with what was most important and started to thrive. 

I stopped being a victim reacting to my life and became a woman of intent, living on purpose, proactively solving problems, seeing the good, and living well.

I was finally creating my own life right before my very eyes, a life with freedom and purpose. 100% present in each moment. 

While seasons come and go, I have made it my mission to study, learn, read, pray, work, and commit to growing as much as I can so that I could help other women get unstuck and rid of the overwhelm, unrelenting expectations, and lack of direction that I felt for far too much of my life. My goal and passion became helping other women through it all and get to a place of purpose and intention so they stop merely surviving and begin to thrive in their life, business, and overall wellness. 


I want this for you, sweet friend. I want you to know it doesn’t have to be like this for one more day. You can choose a different path, you can thrive, you can love this life, you can escape the chronic overwhelm that everyone else calls normal. I promise you it’s so worth it.


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