Organic Marketing Or Paid Marketing: Which Do I Need

Organic Marketing or Paid Marketing – What’s the Difference and Which One You Need In 2021 I took my marketing and design freelancing gig full-time, previously I had been working with an ads agency building sales funnels and creating a paid lead generation strategy for our clients. I knew from the rip that a paid […]
Do You Know Your Dream Customer

“Are you reading me right now?” he said with a nervous but playful laugh. He was the second person that week to ask me that. I sat there puzzled for a minute and replied, “no, at least not purposefully.” Those were the replies I got on two different days from two totally different people after […]
Content Marketing: The Ultimate Guide

If you’re a small or local business owner and you’ve looked into how to market your business online, you’ve probably heard a lot about content marketing. Content marketing can be arguably one of the best marketing tools for your small businesses because it not only drives traffic to your site, but it also helps you […]
Make Over Your Marketing

Do you need to make over your marketing? When I was a little girl, I would spend hours sitting at my grandmother’s vanity, playing with makeup. See, she would save all the samples she’d get from the beauty counter and create little makeup bags for me and my sister. More often than not, these samples […]
5 Easy Website Hacks Every Business Owner Needs

If you are a business owner (aka you provide a service or sell a product), you should most definitely have a website. Yes, even (especially) if you are an influencer or a network marketer. There’s no if, ands, or buts about it. Whether it’s a social media platform or another’s product – they can shut […]
The Grunt Test: Does your website attract or repel

When you first meet a person, you have less than 7 seconds to make a good first impression. This applies not only to in-person interaction but also to interactions we have with companies and brands. That means, when potential customers first visit your website, you have to wow them and you have to do it […]
Marketing That Matters: What is a Marketing Strategy

Marketing. We know we need it, but sometimes just the thought of it is overwhelming. But there is a way to have marketing that matters. That adds value and changes your customers lives. What Exactly is Marketing? Marketing is everything that involves the customer. Its definition should be, “the act or instance of doing business.” […]
Why Your Marketing Isn’t Working

You’re putting out content. Posting to social media. Running online ads that only seem to be costing you money and resulting in very few – if any – leads. You’re trying to build an online presence, trying to tap into marketing your business, and most times you are met with only crickets. You are left […]