The Grunt Test: Does your website attract or repel

When you first meet a person, you have less than 7 seconds to make a good first impression. This applies not only to in-person interaction but also to interactions we have with companies and brands. That means, when potential customers first visit your website, you have to wow them and you have to do it […]

Marketing That Matters: What is a Marketing Strategy

marketing that matters

Marketing. We know we need it, but sometimes just the thought of it is overwhelming. But there is a way to have marketing that matters. That adds value and changes your customers lives. What Exactly is Marketing? Marketing is everything that involves the customer. Its definition should be, “the act or instance of doing business.” […]