Grow Your Local Business Online in 2024

Ready to grow your local business online in 2024?

As we step into 2024, it’s clear that being online is not just a fancy add-on, but a must-have for your business. But hey, if you’re feeling a bit lost in the digital world, don’t worry. I’m here to help you grow your local business online in 2024, even if you’re not a marketing guru.

Why Go Online?

Think about it: when was the last time you looked something up in a phone book? (Do they even exist anymore?!) Nowadays, everyone turns to the internet to find what they need. That’s why your business needs to be online too. Being online means more people can find you, learn about your services, and become your customers.

Let’s Get to Know Your Online Presence

The first step is to understand how your business appears online. This means looking at your website, social media profiles, and online reviews. It’s like looking in a mirror. What do you see? Is it a true reflection of your business?

Quick Tips:

  1. **Google Yourself**: Search for your business and see what comes up. Are the details correct?
  2. **Social Media Check**: Look at your social media pages. Are they updated? Do they show what your business is all about?
  3. **Review Roundup**: Read what customers are saying about you. Are there areas to improve?

Making Your Business Stand Out

Your business is unique, and your online presence should show that. It’s like choosing the right outfit that makes you feel confident and true to yourself.

Branding Basics:

  1. **Choose Your Colors**: Pick colors that reflect your business. Are you fun and vibrant or classic and elegant?
  2. **Logo Love**: Your logo is your business’s face. Make sure it’s recognizable and reflects your style.
  3. **Telling Your Story**: Use your website and social media to tell people what you’re all about. Share your journey, your values, and what makes you different.

Talk to Your Customers Online

Our content connects us with our customers online. Just like having a friendly chat with a neighbor, your online content should be approachable and engaging. Share things that matter to both you and your customers, don’t just try to sell to them.

Content Ideas:

  1. **Inspiring Quotes**: Everyone loves a bit of inspiration. Share quotes that resonate with your brand’s values.
  2. **Business Stories**: Tell the stories behind your products or services. Why did you start? What challenges have you overcome?
  3. **Tips and Tricks**: Share useful information or how-tos related to your industry.

Use Social Media Wisely

Social media is like a big online gathering, and you want to be the life of the party. It’s how your customers meet and get to know you online. The key is to be where your customers are and interact with them regularly.

Social Media Tips:

  1. **Choose Your Platforms**: Not all social media is the same. Pick the ones where your customers hang out the most.
  2. **Regular Posts**: Keep your pages lively with regular posts. But remember, quality over quantity.
  3. **Engage**: Talk to your followers. Reply to their comments and messages. It shows you care.

Make Your Website Easy and Fun to Visit

Think of your website as your digital storefront, a bit online shop window. It should be welcoming, easy to navigate, and enjoyable to visit.

Website Must-Haves:

  1. **Easy Navigation**: Make sure people can find what they’re looking for easily.
  2. **Engaging About Page**: Tell your story in a way that connects with visitors.
  3. **Clear Call-to-Action**: Tell visitors what you want them to do next, whether it’s to make a purchase, sign up, or contact you.

Bring More People to Your Business Online

Getting more people to visit your online space is like putting up signposts that lead them right to your door. Our online visibility will also increase our ability to bring more customers into our business – whether we have a physical location or meet the needs of a local audience in other ways. 

Visibility Boosters:

  1. **SEO Basics**: Use keywords that people would type into Google when looking for your services.
  2. **Local Listings**: Make sure your business is listed in local directories and on Google My Business.
  3. **Simple Ads**: Consider using basic online ads. They don’t have to be expensive or complicated.

Build Trust with Your Customers

Building trust online is about being genuine, responsive, and transparent. It’s like creating a bond with your customers that goes beyond just selling.

Trust-Building Strategies:

  1. **Be Authentic**: Share real stories and updates about your business.
  2. **Respond Promptly**: Quickly reply to customer inquiries and feedback.
  3. **Email with Care**: Send out emails that are personal, helpful, and relevant to your audience.

Keep Up with the Times

The online world changes fast. To keep your business relevant, you need to stay updated with the latest trends and customer preferences. Don’t let this part hold you up from taking action – it’s better to be consistent than “trending”. 

Adaptation Tactics:

  1. **Follow Trends**: Keep an eye on what’s popular in your industry and among your customers.
  2. **Ask for Feedback**: Regularly ask your customers what they like and what they’d like to see more of.
  3. **Be Flexible**: Don’t be afraid to try new things and adjust your strategy.

Grow and Reach More People

As your business grows, you’ll want to find ways to reach even more people and make sure everything runs smoothly.

Growth Strategies:

  1. **Efficiency Tools**: Use tools that help you manage your online presence more easily.
  2. **Expand Your Offerings**: Think about new products or services you can introduce.
  3. **Get Help**: Sometimes, it’s okay to get a bit of help, whether it’s hiring someone or using automated tools.

Be Brave and Keep It Simple

Remember, you don’t need to overcomplicate your online marketing to make your business successful online, but it does take some rolling up your sleeves and getting your foundations in place. Just take it one step at a time, be yourself, and keep things straightforward. Let’s grow together and make 2024 a fantastic year for your business!

Ready to Grow Your Local Business Online?

Join the journey to make your local business thrive online. Not sure if your online marketing is actually working? Grab this easy-to-follow self-audit to help you determine how your marketing is performing and give you an idea on where to focus your efforts next. For more tips and inspiration, follow “She Speaks Brave” on Instagram. Share your own experiences and let’s support each other in making our business dreams come true this year!

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Nicole Turner

I'm a small town girl, podcaster, designer, multiple-hat wearer, Jesus-follower, and wildly imperfect wife + mama. I have an obsession with helping ambitious women pursue their dreams while prioritizing their values + wellbeing. I'm dedicated to helping you cut the overwhelm, get unstuck, grow your confidence, ignite your results, and transform your life + your business... starting right now. Around here you'll find tips and tools to do just that.

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